Unibet Offers & Review - July 2024


Unibet is one of the most popular bookmakers in the industry and boasts locations in London, New York and Malta among many others. Part of the Kindred Group which also consists of a number of other gambling sites, Unibet boasts some superb features along with an array of promotions.

While they may not have the same name recognition as bet365 or William Hill, Unibet have done a good job at rising above the other bookmakers in the middle of the pack, but are they worth your time and money?

Unibet Offer

If you decide to sign up to Unibet for the first time you will be met with their new customer offer of up to £40 money back as a bonus if your first bet loses when you bet on football. This also comes along with a £10 casino bonus too.

To activate this offer you must deposit a minimum of £10 and the maximum money back you can get is £40. The wagering requirement for the sportsbook bonus stands a 3x while the £10 casino bonus wagering requirement is a rather more hefty 25x. The other requirement is the minimum odds which means bets must be placed at odds of 1.40 or more.

The sportsbook bonus must be wagered before the casino bonus and you have seven days after you opt-in before the bonus expires. You will receive you stake back up to a max of £40 if it loses while your casino bonus will be released to you a day after your deposit.

The offer itself is better utilised by more novice bettors as it only comes to the fore when you lose your bet. If you are still learning what markets and teams/individuals to back then having that assurance that you can get your money back if you lose is comforting. However, a more experienced player will not plan on losing and while having a contingency plan is always good, seasoned bettors will prefer to get free bets they can use instead.

Sports & Markets

Like all of the other major bookmakers across the industry, Unibet offer an impressive range of sports and markets for their customers to bet on with this spanning across pre-game and in-game.

These offerings span across sports like cricket, golf, rugby union, tennis and more. A good range of American sports such as baseball and American football all feature on-site too, while football features prominently on-site. The Premier League sits favourably alongside the Champions League as some of the most popular markets on-site. These leagues feature alongside smaller leagues like the HNL League from Croatia and the Polish Ekstraklasa.

Betting on novelty events is also very easy to do alongside sport itself. Putting money on events like the outcome of Brexit or Britain's Got Talent on-site is very easy to do and it gives customers some interesting novelty markets to bet on to keep things fresh.

Where Unibet really stands out is in their statistical offerings for major markets. For football, the bookie offers information on form, average goals and previous meetings among others such as goals and cards. These are not available for markets such as darts and rugby union though.

The Match Insights bets at the very top of the page offers a very impressive insight into the game along with recommended bets based on this. These bets are often pretty safe and usually carry odds of less than evens.

The In-Play betting Unibet offers works very well when coupled with their stats packs as the graphics the site offer are also impressive. With football for example, In-Play matches show a small image of a pitch detailing when a goal has been scored, when there is a dangerous attack or when the ball is safe. This makes betting In-Play far easier as the site will show vital information in their graphics.

The schedule of available In-Play markets is very impressive. Spanning across the next seven days, William Hill displays all of the sports and matches that will be available to bet on In-Play meaning you can plan ahead so there is no need to miss an event.

The In-Play section on-site is very easy to find as it is at the top of the homepage. This page opens to show all of the sports that currently have In-Play betting possibilities. Next to the In-Play tab is the Upcoming tab which also shows all of the markets that will feature on site.

Live Streaming

Unibet's Live Streaming offering is one of the more extensive in the industry today. Most other bookmakers only offer customers the ability to watch horse racing and greyhounds, Unibet stream sports like football, darts and table tennis to give you even more to watch and bet on when you sign up.

Perhaps most impressive is their football offering with the likes of the Bundesliga, South Korean K-League and Belarusian Premier League all featuring. While these leagues may not be the most sought after by punters, the ability to watch and bet on any football takes betting to a new level.

Indeed, trying to be on a football game whilst following live text updates as the match isn't being shown is very frustrating and is definitely not the most efficient way to bet In-Play on football. Of course any Unibet Live Stream will be subject to a delay, but this will usually be less than 10 seconds.

In order to access these Live Streams you must simply log into your account and make sure you either have money in your account or that you have placed a cash bet in the last 24 hours. For horse racing events you must place a minimum bet of £1 on the race you want to watch.

Bet Builder

Like bet365, Unibet offers you the ability to create your own bet with their Bet Builder. How it works is simple. You must go to your chosen football match as it only applies to football at this time, and select the Bet Builder New header. Next, you must start to build your bet with markets like first goalscorer, match winner or total corners and more. Once your selections have been added your new odds will be calculated. You can add up to 12 selections in one bet builder and this is only available pre-match.

Unibet's Bet Builder may not be quite as expansive as William Hill or Paddy Power's Request A Bet feature which allows you to tweet the bookie directly and ask if they can price up pretty much any scenario for you. However, the fact you do not have to tweet a bookie and wait for their response due to the instant calculation of the odds from the Bet Builder is a major plus and it means you do not ever have to go off-site to create your bet.

Best Odds Guaranteed

Like most of the biggest bookmakers in the game today, Unibet offer all new and existing customers their Best Odds Guarantee. This Best Odds Guarantee applies to all daily UK and Irish horse racing and it means that if your bet has a bigger SP (starting price) than what you initially took, then you will be paid out at the higher odds. For example, if you took odds of 4/1 on a horse but the SP is 5/1 and the horse wins then you will be paid out at 5/1 instead.

This guarantee is standard for the industry and so Unibet is not special in offering it by any means. However, any bookmaker that offers the Best Odds Guarantee will usually get your great odds on your horse racing bets.

Other Features

Unibet features a number of niche markets on site such as Asian Handicap, first goalscorer and to score a hat-trick. These markets help to keep more experienced bettors busy as these more niche markets require knowledge and experience to secure a pay-off. Markets like match winner and both teams to score also feature in nearly all football markets.

Unibet also offer customers the chance to make the most out of their Uniboost. This feature allows you to boost your odds three times a day. This will allow you to get bigger odds on any horse you choose whether that is an odds-on favourite or a big priced runner. You can do this on any race, three times a day with a maximum stake of £20.

Unibet's interface is a sleek and easy to use one with the bookie offering a better user experience than a number of their competitors. The site itself is easy to use and while there is a lot of information on the homepage it does not feel overwhelming which is especially important for new customers.


While Unibet may not have the same name recognition as the likes bet365 and William Hill, they are a bookmaker that has established themselves near the top of the tree. Their impressive range of sports and markets coupled with a string of offers makes them a viable option for both new and established bettors.

The strong showing off stats and match facts that Unibet offers takes them a step ahead of many of their competitors and if their opening offer was slightly more generous and attractive to more experienced bettors then they would score even higher. As it is, despite one or two minor negative points, Unibet stand up well alongside the biggest and best of the gambling industry.