William Hill Offers & Review - July 2024

The staple of UK betting for nearly 100 years


William Hill are one of the most well-known bookmakers in the United Kingdom. The bookie has built on a reputation for offering competitive odds and a range of markets for their customers both in-store and online. 

Their strong presence in the gambling industry has been continually solidified since they were founded all the way back in 1934. With almost 100 years worth of experience behind them they show no signs of relinquishing their place as one of the biggest bookmakers around.

Welcome Offer

If you are to opt into William Hill’s new customer offer then you will have the chance to get up to £30 in free bets to use on-site. The free bet welcome offer is a standard one for the industry but betting £10 and getting £30 is one of the more generous offers available today. 

The minimum deposit for this offer is £10 and while there is no max deposit, you will only be credited with a maximum of £30 in bet credits. 

The minimum odds requirement with this offer is 1.5 (1/2) or more meaning you must bet at these odds or higher in order for the bets to qualify. You will also have 30 days to use this offer before it expires so when you sign up you will not have to use the offer immediately. 

This promotion is accepted across the entire sportsbook except on tote, pool and lottery bets.The standard free bet welcome offer is perfect for both new and experienced bettors. The value of the offer is pretty good meaning it is attractive to experienced players while the style of the offer means it is not difficult to unlock or use, making it ideal for newer bettors.

Sports & Markets

William Hill offer some of the most extensive markets in an array of sports as they boast one of the best sportsbooks in the world. 

Football is very well catered for while big European sports like tennis, horse racing, rugby union, cricket and golf also get a lot of coverage. They also cover a lot of more niche sports including table tennis, volleyball and Gaelic Football. The breadth of William Hill’s available markets is very impressive and gives you a lot of room to keep betting fresh. 

Like many other British bookmakers, football is the biggest sport for William Hill. The most popular competitions in the world including the Premier League, Champions League and Europa League are all well represented. They also cater to the big leagues across Europe whilst also having markets for the Polish Ekstraklasa and the Belarus Premier League. 

Along with the more standard sports, William Hill offers a lot of more one off events and novelty markets too. Their political markets include specials on the Labour leadership in the UK and the President of the United States of America, while they also offer markets on TV events including Britain’s Got Talent and the BAFTA’s. 

The In-Play betting for William Hill is very impressive and it is as immersive as it can be through from on-site graphics. The In-Play section sits near the top left of the homepage and once that section is opened you can take your pick from their list of Daily List, In-Play Sports, Coupons, Competitions, #YourOdds, Stats and Virtual Football. 

When opening a game that is currently In-Play you will be met by a range of constantly changing and updating odds and a graphic at the top of the page. For football, this graphic shows a football pitch along with the current score, how many minutes have been played along with when there is an attack, a goal or a clearance. For those that are unable to watch the game itself, these graphics are the best way to bet In-Play, especially if live text is the only other coverage you have available. 

The schedule of available In-Play markets is very impressive. Spanning across the next seven days, William Hill displays all of the sports and matches that will be available to bet on In-Play meaning you can plan ahead so there is no need to miss an event.

Live Streaming 

William Hill do offer a Live Streaming feature but it is very limited. Whereas other sites like bet365 offer football, horse racing, tennis and more, William Hill only offer horse racing and greyhound racing. 

This does work well for some bettors as there is a very large following of both types of racing, but it means that people wanting to watch and bet on a sport like football with the bookie will be left disappointed. 

William Hill’s Cash Out features may not be possible to use in conjunction with their live streaming service as they do not stream anything other than racing. However, this feature makes betting on sports like football, tennis and cricket even more exciting as cashing out at the right time can often save your bet. 


William Hill’s iteration of the Request A Bet feature is one that really does stand up well in the market today. You simply tweet William Hill’s official Twitter account with your chosen bet and they will tweet you back saying ‘#YourOdds are 50/1’ for example.

This tweet will come with a link you should follow and then you can place your bet at the odds stated. This was particularly popular during the 2018 FIFA World Cup, where punters won big after using the #YourOdds feature. 

Also supported are the #YourOdds multis, where you can request a number of bets spanning across different matches and they will all be amalgamated into one price from the bookie. While the ability to have multiple bets from one game is similar to bet365’s Bet Builder, William Hill go one step further by allowing you to have multiple bets in multiple different matches. 

Best Odds Guaranteed 

William Hill offer a Best Odds Guarantee on UK/Irish Horse Racing and Greyhounds. This simply means that if you take the price and the SP (Starting Price) returns greater then you will get paid out at the bigger odds if you win. 

William Hill’s Best Odds Guarantee for these races means you will never be left cursing betting with the bookie instead of another as you will always get the best odds that William Hill can offer.

Other Features 

The bookmaker offers an extensive range of niche markets that help to ensure even the most experienced bettors are kept busy. Markets like next goalscorer and a certain player to be shown a card among others sit alongside Match Winner and BTTS meaning that novice and experienced punters are well catered for. 

William Hill offer bet boosts which apply when you create an acca with 3+ selections and it applies up to £20. On a smaller note, you can also use the bookie’s odds changer to play with fractional, decimal or American odds, while you will also be able to bet on Esports too, with the site offering a fairly good range of available games and markets.

Disappointingly for fans of William Hill, their site design feels stale and largely outdated. Unlike many other sites like bet365 or BetVictor, whose sites look clean and crisp, William Hill's feel like something that was created 10 years ago and has not been updated. It is one of the few blights on William Hill's copy book, but it is a rather large one.


William Hill have managed to build very successfully on their popularity by building a major following as an online bookmaker. While their live streaming limitations are disappointing, their extensive range of markets and sports along with very competitive odds, generous new and existing customer offers and big-name presence has helped to elevate the bookie to one of the nation's favourites.